Area planning
As it is today
- Your areas have grown historically: You have won new customers, existing customer addresses have changed, long-term customer relationships have not been adapted to new area plans.
- You have different sales areas with varying levels of sales potential.
- Your sales team consists of several sales representatives covering various areas. Now you would like to optimise and re-organise this complex structure so your sales people receive homogenous areas with similar levels of sales potential.
Area planning with PTV Map&Market
Manual planning for less complex area structures:
- PTV Map&Market identifies and displays inhomogeneous areas (e.g. in terms of sales potential) or inefficient customer allocations.
- With a few mouse clicks you can modify areas, re-allocate customers and adjust sales potential directly on the map.
Automatic planning and optimisation:
- PTV Map&Market optimises your areas and adjusts them to the individually specified potential (sales potential, employee's workload, etc.)
- Quick and easy simulation of different planning scenarios ("What-if scenarios")
- You can manually adjust the automatic planning results according to your specific requirements.
- Automatic area planning is included in the software packages of PTV Map&Market "Planner", "Premium" and "Print".



